Even the Apple Store Misses Sometimes
I'm told it will take one and a half to two hours.
I hesitate. I look at my watch.
I have a long drive. The repair on my phone is not mission critical. But it would be nice to have it done.
Work can happen in the interim. I go to Barnes and Noble. Getting things done.
It's about to rain so I head back to the Apple Store and wait in line again.
Another 30 minutes.
I leave and come back a half hour later.
Another 20 minutes.
If I'd known it would be three hours, I wouldn't have agreed.
When we over promise and under deliver, no one is impressed.
Under promise. Over deliver.
This will exceed the expectations of everyone, every time.